Top-quality website design is vital for the success of any business. The visitors can sense authority, trust, and security from the feel and look of your website. If it loads slowly, is hard to read, or is hard to navigate, you may lose several potential customers and potential readers.
Nowadays, customers don’t prefer to waste their time on a poor-quality website. There are so many websites available on the internet, and if your website does not stand out in the crowd, your traffic is just a few clicks away from your competitors.
Getting aware of the elements that you need to include in your website can become tricky, especially if you try to include your marketing objectives, business goals, and branding.
So, hiring web designers is a viable option as they have the expertise to combine attractive designs with authority and functionality while helping the website visitors find the information they need.
To make you aware, we have covered the essential elements of a good web design that lets you understand business’s online presence.
Purpose and Clarity
There is a need to sketch the goals or purpose of your website. Having a well-defined and clear objective is essential. So, spare some time before diving into the development and designing process. Business owners with a clear and deep understanding of what they wish to achieve can quickly figure out:
- The message they want to share with visitors.
- The content they need to include.
- How must their website be managed?
Without learning what you want to achieve, you are putting your website at risk and eradicating the opportunity of positively impacting the users before they even visit your site. So, it is essential to define your target audience. For instance, you may consider the age group of your audience, their occupation, social-economic status, and more.
Being responsive is an essential element that a site cannot ignore at any cost. We are aware of the fact that more than half of the traffic generates from mobile phones. Moreover, we also notice how impatient a user is while browsing the internet. It depicts that if you don’t make your website responsive, you risk more than half of your users and traffic.
So, a responsive web design is an ideal solution as this type of design represents the web content properly despite the device on which it has been viewed. Popular search engines such as Google test the friendliness of mobile website design to show it in the top search results.
Excellent visual design
It is one of the obvious things, but it acts as an important element that decides the success of your website. Interesting visuals and anesthetic design impress the traffic more than anything. Compelling style and creative web design ideas are some of the things that make your site unique and noticeable. The goal of using attractive templates while creating websites reflects your brand and attracts visitors successfully.
Your website’s color palette will directly impact the opinion of your site’s visitors. You must consider your brand and industry and choose the one that best describes your business. For instance, a healthcare company may use green or blue colors to represent health and wellness, whereas a local florist may select a combination of black and white to contrast with the deep colors of their products. Once done with selecting the main color, you must consider how your color palette must appear. You can also go for an identical color palette with complementary colors.
While selecting typography for the website, you need to consider brand and industry, same as color schemes. The font you select will help to share your message with the customers. You are required to make a perfect balance between freshness and professionalism. Whether you are choosing Sans serif fonts or serif, always select something unique that makes your website different from others. The font must be easily readable on both mobile and desktop.
Furthermore, you can also go for a complementary font to specify accents and headings, but don’t interfere with the size as it will disturb the overall body text. Lastly, you must use a color scheme that complements your background and text and try to avoid mixing vibrant colors.
Robust Backend Infrastructure and CMS
The usability of a website depends majorly on structure and CMS, especially for eCommerce websites. It all depends on the website’s ability to update content and interact with the audience. At the same time, SEO-friendly becomes essential to maintain the rank of your website at the top.
The platform on which your website has been created greatly impacts the performance and usability and how easily you can interact with the visitors and update the content. While choosing a content management system for the site, you must check the things which includes:
- Faster Loading speed
- SEO Friendly
- Supported by a huge community of developers and designers so that you can seek help from them whenever required.
- Secure enough to control hacking attempts
- Simple content editing any time and from any device
The design of your website should be clean, accessible, and simple. The area or the white space between design components gives your website room to breathe and helps the readers easily find the elements. Here, white space does not mean white; it is just a name for the spaces between content or elements.
The line spacing and big spaces help each word and button to stand out in a better way. It can also help increase the significance of a certain item and create a focal point to grab the users’ attention. In general, the same elements must be consistent in spacing. You may start with the elements like navigation to scroll your content on the page. Also, the usage of grid-based layouts keeps the design clean and retains consistency and balance across the pages.
We can’t deny the significance of content on a web page. It is among the factors of how people get to know about your website through search engines. Developing top-quality content is important for making a successful website, but where the content is placed on a landing page is equally essential to transform your users into customers.
While determining the content hierarchy, you need to place the most appropriate information at the top according to the user’s search. You must instantly connect with your customer by offering them solutions to their problems.
After that, there must be a proper explanation for the services offered and the features that make them unique. In addition, there must be a text containing the information on why the customers should choose your business, and your business can provide them with something unique and different.
Last but not least, you need to answer any other extra questions they might have for the service before finalising a summary.
Interactive Call to Actions
Insisting a customer to take action while visiting your website is the primary role of websites, whether the action is to get in information, offer contact information, or buy a product. To assure this, the call to action button must be relevant and placed throughout the page.
The design of a landing page must direct the user to that specific action. Utilizing the techniques like spacing, contrasting colors, and content can assist the user in taking the right action. The CTA’s themselves must be highly engaging and communicate what you expect them to do, whether contacting us, buying now, or signing up free. If you wish to target several actions, consider the essential one that a customer might take and utilize that action prominently.
A Focus on SEO
SEO is important for any business striving for online success, and no one considers this until their website has been created already. With many websites already existing, you must understand importance of website speed optimization correctly to be competitive. An SEO friendly website allows the search engine to crawl easily around the site, read and explore the page, and learn more about how it can rank your website.
This specific element can be a bit more technical. So, you must take the help of a professional to make your website search engine ready and help to get your website rank higher.
Vertical Navigation Menu
The navigation menus play an important role in terms of web designs and require special care. These menus are the only junction from which a visitor can explore features or services a website offers. But the navigation menus are a little tricky to maintain. These menus need a portrait and landscape adaptability. The vertical navigation menus are one such design that is used mostly.
In addition, responsiveness is an important factor while designing the menus, as the smaller the screen size, the harder it becomes to view and click.
The first impression of your business website is decided by the time your website takes to load when someone visits the website for the first time. Nowadays, internet users get used to receiving data in the shortest possible time.
If the webpage is taking more than three to five seconds to load, you can expect a bounce rate of around 40% means there is a chance that a large number of clients might not even look at your site. That is why speed must be considered a priority while designing a website. Make sure to keep the web pages functional and lean while designing a speed-friendly website. It is suggested to avoid music, fancy flash items, and large file videos to achieve this goal.
Cross Browser Compatibility
It is considered one of the important elements of a good web design. The issue might occur when a website cannot render accurately on the different versions of browsers or different browsers, or different operating systems. The issues are produced due to dissimilar base engines on which the browser runs.
Moreover, the browsers select what they want to include and what features they want to depreciate from their system. If any website is consuming such features, the website will not be rendered properly. So, a simple and best rule to check cross-browser compatibility is by undergoing cross-browser testing.
You can perform this testing either through online systems or a manual. It is completely based on the customer base and purpose of your website. For instance, if you are creating a website for a specific bank for their employees, they probably won’t require responsive websites.
Your browser matrix will also be based on situations like the above example; they would probably be using Mozilla Firefox or internet explorer, as most banks prefer these browsers. Hence, create, test, and check until you receive cross-browser compatibility at your end.
Scalable Vector Graphics or SVG is a two-dimensional method to execute vector graphics on the web page with the help of a markup language. SVGs are lightweight and scalable and are used mostly for lossless data compression.
The above-listed features make SVG a preferable option to using inside the web page, and their usage increases with each passing day. Most brands and web design agency consider SVG for logo designing as they have very small sizes. It helps in faster loading and is supported by almost all browsers.
People often get confused between minimalism and modernism. However, they are not the same but greatly impact each other. While “less is more” is the goal of minimalism, modernism focuses on airy designs as clean-lined and streamlined as possible.
So, while creating a modern website, you must focus on simplicity. Executing the minimalist principle lets the visitors easily collect the data you offer.
These are some essential elements for a successful website that help boost your business. So, if you own a website or are considering initiating development, analyze these points properly to get a clear website structure. Some of the mentioned points are technical, so you may consider taking the help of professional web designers to implement those elements to your website. Make sure to evaluate their performance and creativity level or different aspects to make a strong foundation for your website. Once you are done with designing, implementation, and optimization, publish the website.
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Manoj Shukla serves Mandy Web Design as the Designing head and guides his team in designing eye-catching websites. Apart from the valuable updates he shares through his blog, he is passionate about teaching. Being an exemplary learner, he inspires his team with perspectives like these.