Website Design Principles

9 Key Principles of Successful Website Design in 2021

The website design is considered to be effective when it can accomplish its original goal by articulating its message and at the same time attract the users. Many aspects such as clarity, colors, typography, graphics, accessibility, and usability all contribute to a successful website design. There are many important factors that one needs to consider while creating a website for reaping benefits from it. Well-designed websites can help establish trust and create huge traffic of visitors to your website. Developing a better user interface means ensuring that the website template is designed for proper functionality and convenience.

As your website is the face of your organization, and it is from here that you will get your hands on the traffic for your website. To ensure that your website gives the needed impression to your viewers, we suggest certain principles that will help you design the best site. 

Purpose of Designing Website

Each well-designed site helps you to fulfill the expectations of its users. And the only way of making a site that provides services to consumers is to have a very particular objective. All web designers need to make sure that every page, section, and the part they focus on has a specific and definite objective to address. It may be anything, from presenting information and providing entertainment to enabling a method of interaction and completing a purchase. Avoid making your website crowded or too compact, as they will not at all solve your purpose. Rather, such websites can lower your brand image, irrespective of your business size.

Easy Navigation

Navigation is another very important point that web designers always need to keep track of when creating a website. With a lot of details and links on your online business website, this becomes much more necessary. Proper and easy online navigation is something that you should not overlook at any cost. 

Well-maintained navigation on your website helps the user find the details that they have been looking for. If they get it easily, they will certainly spend a lot of time on your site. This ensures that you with a properly designed and navigated website can always sustain your prospects and turn them to buyers in the future. The use of breadcrumbs, the abstract hierarchy of web sites, visual icons are the ways of making your navigation a success.

Loading Time Should Be Less

If the loading time of your website is more than 3 seconds, then let us tell you that it would be very difficult for you to make visitors retain. More than half of the website users often prefer to use the sites that get loaded in less than 2 seconds and prefer abandoning those that take more than it. Increasing picture sizes will help you load the web quicker. Some other effective ways to enhance the loading speed of your website includes merging code into a central CSS and minifying the HTML, CSS, JavaScript.

F-Shaped Pattern

One of the most common ways in which you should consider designing your website is the F-Shaped Pattern. Research findings have keenly noticed that whenever people visit the website, they’re always looking for an F-shaped pattern. They prefer going from the left side to the right of the top section of the website, and then they go down the line in the same direction. They always look at the left side of the screen, and hence, the right side will usually be neglected. This website design theory helps to improve the sales rate of the website. 

It should be the task of the web designer to make it possible for the visitors to follow the normal flow of reading rather than pushing them into some other section. The F-shaped pattern gives them a much better user experience than expected. It lets you draw more traffic to the website. As a consequence, F-shaped architecture is the most favored design for the website.

Follow a Proper Color Scheme

Often many of us overlook the color scheme aspect when planning to design a website. However, it can play a crucial role in functionality as well as express the general sense of the label and enhance the overall mood of the website. While selecting a color palette for the site, it is important to pick a mix that conveys the sentiment which your company wants to portray. One realistic way of doing this is to curate a Pinterest board with pictures representing your idea for your company. 

Apply the 8-Second Rule

The simple rule of thumb is that you’ve only got 8 seconds to catch the audience’s attention as that is the duration of human attention. You’ve just got very little time to engage a customer when they first arrive on your platform, so try making the most out of those few seconds. Here are some important points that you need to keep in mind to use the 8-second rule.

  • Make the login buttons large, quick, and simple.
  • Use some eye-catching photos that illustrate the key message or intention of your website and attract the audience to your main call to action.
  • Add a huge and attractive headline that’s brief and has got the point.
  • Make use of nice animated pop-ups to re-enter guests that have stopped being interested.
  • Integrate media files, such as film, audio, or some other interactive content.
  • Utilize the hover effects on the control icons to make them more enjoyable to press.

Mobile-Friendly Website

Responsiveness is yet another important factor that one needs to take care of when designing a website. Due to the growth of smartphone users, web developers must make them a focus. Nowadays, every site has the most traffic coming from smartphone users. The number of smartphone users is growing every day and will also continue growing in the future. The usage of websites on mobiles has a significant role in the growth of one’s company in the digital market. If the site cannot adjust as per the screen size, the risks of losing visitors are high, and the bounce rate would be much higher. Hence, make sure to have a responsive web design.

Unique Content

Efficient web design is the one that has excellent design and quality content. Having the latest information, excellent language, and good content will help you attract visitors. If you keep providing such high-quality content, then eventually, these users will become your consumers. 

Grid Layout

The grid layout helps in structuring the website properly and makes it look organized. It helps to align the items on the website in a particular format to keep them tidy. The grid-based architecture arranges the content in a seamless system with columns, aligned segments, and balanced. This results in an aesthetically appealing website. 

Last Words

The latest trends in the website design market continue to evolve. Nearly every day, you can encounter different designs and graphics. This also applies to the design of your online business website. The designers need to keep learning more and more about these patterns. However, it is also important for all web designers to keep these principles of website design in mind. All the best for your new web designing project!