Web development is one of the most important ingredients used for a variety of purposes especially in the mix of eCommerce. Along with better readability, a high-performance website also provides responsiveness and easy navigation control to the users. In this post, you will read about a different type of mobile website design, industry-grade features, the benefits of responsive design, and what the future holds for responsive mobile website designs.
In 2020, most of the businesses and brands strategically migrated to cyberspace to seek more opportunities. In July 2020, the demand for mobile website designs reached its peak. The consumer trend shifted, which involves users preferring to look into their smartphone to get answers to their queries instead of laptops and computers. In November 2020, the web development companies started leaning their business goals and models towards taking a mobile-first approach.
An excellent responsive mobile website design responds to a variety of screen options for example TV, Laptop, iPad and iPhone, etc. This trend is not a new one, yet only recently the importance of a responsive web design surfaced in the mix.
Nowadays, mobile website designs are running the show followed by mobile apps. A responsive website design offers a lot of benefits to the business owners and brands. Here, check out the top 5 advantages of getting responsive benefits for your business/brand.
- Flexibility! Flexibility! Flexibility!
The reason mobile responsive designs have gained a reputation in the industry is because of high flexibility. The responsive designs are faster and load easily on a variety of screen resolutions. The text and graphics in responsive design shape-shifts to take the size of screen resolution without losing the information or relevancy.
Considering the smartphone user’s number forecasted to go over 3.8 billion in 2021, building a responsive design almost guarantees an amazing reach to a wider audience. This is good news for business and brands, especially those who are planning to migrate to the cyber world. For mobile application owners, getting an attractive and responsive design could prove to be a means to gain more audience.
- Easy Analytics
On one hand, a responsive design offers a lot of features to the users. For web developers, businesses and brands, it’s easy to monitor a response to mobile design coming from a variety of screens. From the analytics point of view, it’s also easier to track user interactions with a responsive design.
- SEO Optimization
Search engine optimization or SEO is a long-term strategy. During the pandemic times, the business and brand learned about the benefit of SEO and why it’s necessary. To reap the maximum benefits of optimization your brand and business should have a responsive design. It’s important from a marketing perspective as well.
- Reduce Bounce Rate
Another benefit of the responsive mobile website design is that it reduces the bounce rate. Although this benefit might not be visible to the business owner, a marketer has visibility to it and other performance measures, thanks to the analytics. A good bounce rate is under 40%. It shows the number of visitors which left your website taking no action.
We base a responsive mobile website design on various factors. In most of the cases, web developers aim to reach out only with the selected factors. We already know that screen size and resolution play an important part in crafting a responsive website. Another factor is ‘page loading speed’. In one announcement by Amazon, they shared that one second of slow page loading could cost $1.6 billion in sales per year.
That said, smartphones and tablets are now responsible for approximately 57% of internet consumption all around the world. There are many ‘big dogs’ on the market that have already nailed the responsive mobile website design. Here, let’s check out some of the best examples of responsive website designs.
It’s one of the most commonly used internal communication tools for B2B and B2C companies. Slack is quickly running over its competitor, for example, hangout. The website is easy-to-navigate and very interactive. There are plenty of features for users to play around. The flexible grid and layout is an art of responsive website designs.
We all know about Shopify as one the best tool for crafting responsive online stores. It delivers an amazing user experience, and the layout stays consistent across all devices. This means whether you use Shopify on a laptop or your smartphone you notice that page load speed is good and the call-to-action button adapts to the small screen.
The application is cloud-based and uses a fluid grid layout to amaze its users with amazing visuals. A responsive design of the website instantly stands out from the crowd. The website, images and buttons change orientation on small screens. Yet, the layout shows up completely, even when the space is limited. Dropbox is one of the finest examples of a responsive mobile website design.
Dribbble is one of the most useful websites, especially for web designers. It features some of the greatest web design work. The responsive design of the website leverages a flexible grid that transforms from a five-column layout in laptops to two columns when used on smartphones. Therefore, it reduces the cluttering of elements on a smaller screen size.
Treehouse leverages responsive mobile website design to deliver a seamless experience to their users. On one hand, the website offers a four-item menu on laptops. To fit the smaller screen size of the iPad and smartphone, the website layout changes orientation to deliver a two-item menu.
Responsive Vs. Adaptive Web Designs
Responsive web design is the heart of web development. Today, almost every web and mobile design inherit the element of responsiveness. We can explain a responsive web design as a design that ‘responds’ to screen size currently used to open a website. Responsive web design also offers an optimal viewing experience of the webpages. It improves reading and navigation without losing orientation.
Adaptive web designs work uniquely. Here, a website leverages multiple layouts instead of one. So, there are layouts for multiple screen sizes and the website adapts to the size currently used by the user. An adaptive design automatically detects the type of the device used and then loads the pre-set layout to match the size and the screen resolution.
In the upcoming years, we expect responsive mobile designs to migrate to smart wearables. This means the next challenge for web designers will come from the smartwatch industry. To deliver the responsive design for an ultra-smaller screen, the web designer would take a unique approach involving RESS (responsive design with server-side components).
Key Takeaways: –
- Responsive mobile web design delivers consistency
- The responsive designs boost customer interaction
- The responsive design significantly reduced load time
- It’s important to implement responsive design for impressive results
- Responsive design reduces clutters
Responsive mobile web designs are here to revolutionize the way we interact with the internet. Its benefits extend across various verticals including business, brand, marketers and industries. Now, you can easily stay in front of your audiences and remind them about your product and services. Although, we have come a long way in responsive designing and yet there is a whole new horizon yet to be explored.